Keep the Rez Beautiful (KRB) is a non-profit organization dedicated to litter cleanup, litter prevention, and beautification of the Ross Barnett Reservoir. Formed in 2010, KRB is part of the Keep Mississippi Beautiful (KMB) and Keep America Beautiful (KAB) networks. KRB is the nation’s first affiliate to focus on a reservoir. KRB is in need of community partners and volunteers to realize its mission.
KRB’s success lies in the collaboration between citizens, businesses, public officials, and civic leaders all working together. KRB has won many numerous awards, including the William Nash Award, the top award that KAB gives to affiliates three years or younger in 2014. KRB funds projects through grants and leveraging local support. Waste Management, Lowe’s, UPS and Mississippi Department of Environmental Quality are among K RB’s biggest supporters.
KRB works to define litter, identify litter sources, understand why people litter, reduce litter by changing behavior, organize clean-ups and educate on proper handling of waste.
KRB believes that improving our community starts with our children. KRB wants to work with students to clean up the Reservoir and teach them about the importance of being stewards of the environment.
KRB aims to improve the visual aspects of our community through programs that beautify the environment, including community gardens, restoration of vacant lots, highway and shoreline beautification , urban forests, native and wild flower plantings and graffiti abatement.