New recycling campaign by KAB promotes recycling


More than four decades ago, a crying Indian begged you to pick up trash. Now, trash is asking your to be recycled. Keep America Beautiful has partnered with the Ad Council for the first time in years to launch a new advertising campaign.

“They said I couldn’t dream, called me a piece of trash and said that’s all I’d ever be,” says a plastic bottle in one of the TV ads. Does the bottle reach its dream? Read what The New York Times says about the “I want to be recycled” campaign or see for yourself here.

6 thoughts on “New recycling campaign by KAB promotes recycling”

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